Named in honor of Bart Starr and Pat Sullivan, the Starr-Sullivan Achievement Award will recognize a former collegiate quarterback that exhibits exemplary character, integrity, and leadership, while making a significant contribution in the community. The emphasis of the award is to honor former quarterbacks who, like Starr and Sullivan, have made a significant impact in their community and have brought honor to the State of Alabama.

Future recipients of the award must have played at an Alabama institution, or been born in the State of Alabama, or made a significant contribution to the State. The recipient of the award will be selected by the Board of Directors of the ASHOF in concurrence with the Starr and Sullivan families.